I'm sure that you've heard this many times before, but your website is nothing within interesting, valuable, quality, interactive and above all up-to-date content.
If you have, but haven't yet reviewed your website with this in mind, then you really need to take action. It's so true - if you want to increase your visitor numbers and your websites visibility in search engines, then take a good look at your content.
Content sells - it sells you, your organisation, your products and services. It's about creating content that people will want to read, find engaging and want to share; as well of course as making it search engine friendly and readable.
Start off with thinking about a logical approach to the information you want to share. How easy as a visitor is it to find details about you. Make content clear, precise and to the point. Make sure that you focus on and include the most important keywords and phrases in the first paragraph of each web page. Look at your tone of voice - just be yourself and remember to write as if you were just talking to someone.
Content however, is no longer just about the written word. It's about providing interactive content, such as Flash, video and audio that will engage your website audience. Get people to engage with you, communicate about issues and just generally network with each other and your organisation. Using tools for business, such as blogs, Twitter, Facebook and LinkedIn can all help to enhance both your websites and companies visibility.
SEO is all about continually updating and monitoring your website. Reviewing the content, creating interesting articles, investing time in posting to Twitter and Facebook. It need lots of work to make your website a success and to continue to keep your organisation visible in search engines.
Showing posts with label social media optimisation. Show all posts
Showing posts with label social media optimisation. Show all posts
'Content Creation' - thupr Social Media Week Event
Tuesday, 15 February 2011
Content on the Web is no longer just the 'written word'. You now have to take into account other media, such as video and audio, as well as the power of blogs and social networking sites. All of these are key to providing quality content on your website.
The thupr 'Content Creation' event, part of this years Social Media Week 2011, highlighted just how interactive and realtime content can greatly enrich your website. The Web is all about engagement. Getting visitors, potential clients and customers to communicate with you online is essential in an ever increasing competitive market. The old addage of 'people sell to people' is still relevant and building rapport and trust is key to a successful business.
A simple communique, such as a short two-minute video to tell people who you are and what you can offer gives a personal touch to your website and develops a bond with your website visitors. I think when recording video for use on your website you do have to be careful of balancing a professional image, with what might look like a quick holiday video. Clear Blue Productions tips on what recorders to buy, lighting and editing software were really useful, but a corporate video may need more polish.
Letting visitors interact with your website is another good way to create engagement. One great idea was to provide a 'VodPod' on your website. This is a widget developed by Nemysis.co.uk that quite simply enables any website owner to record any visitor's message using a webcam and display it on their website. You could use it for message boards, client feedback and testimonials; only thing to bear in mind like any user generated content would be the moderation and approval processes that may be needed.
Another session headed by Amnesty International also highlighted the need to explore further the 'online to offline' relationship between content. Their focus is to look at the use of technology in a human rights context. The issue even now, is that we can't simply rely on the fact that our audience(s) all have access to the Internet and mobile phones. We have to rethink our methods of reaching people by revisiting and not dismissing more traditional offline methods, such as magazines, journals and radio. Especially where human rights are concerned and those most at risk don't have access to online methods.
A really interesting event, some thought provoking sessions and a great way to meet new contacts.
The thupr 'Content Creation' event, part of this years Social Media Week 2011, highlighted just how interactive and realtime content can greatly enrich your website. The Web is all about engagement. Getting visitors, potential clients and customers to communicate with you online is essential in an ever increasing competitive market. The old addage of 'people sell to people' is still relevant and building rapport and trust is key to a successful business.
A simple communique, such as a short two-minute video to tell people who you are and what you can offer gives a personal touch to your website and develops a bond with your website visitors. I think when recording video for use on your website you do have to be careful of balancing a professional image, with what might look like a quick holiday video. Clear Blue Productions tips on what recorders to buy, lighting and editing software were really useful, but a corporate video may need more polish.
Letting visitors interact with your website is another good way to create engagement. One great idea was to provide a 'VodPod' on your website. This is a widget developed by Nemysis.co.uk that quite simply enables any website owner to record any visitor's message using a webcam and display it on their website. You could use it for message boards, client feedback and testimonials; only thing to bear in mind like any user generated content would be the moderation and approval processes that may be needed.
Another session headed by Amnesty International also highlighted the need to explore further the 'online to offline' relationship between content. Their focus is to look at the use of technology in a human rights context. The issue even now, is that we can't simply rely on the fact that our audience(s) all have access to the Internet and mobile phones. We have to rethink our methods of reaching people by revisiting and not dismissing more traditional offline methods, such as magazines, journals and radio. Especially where human rights are concerned and those most at risk don't have access to online methods.
A really interesting event, some thought provoking sessions and a great way to meet new contacts.
Consider using Facebook as a marketing tool
Friday, 26 November 2010
It'll be surprising to learn that a recent survey, carried out by Hitwise, admitted that Facebook had accrued more hits than Google Search in October this year. So, with that in mind, should more of us be thinking about honing in on the power of Facebook and using it as a key marketing tool. An additional way to generate awareness of our brands, products and services?
Think about setting up a Fan Page for your organisation. Make it a clear path to your orgnanisation, make sure the Page title is clear and describes who you are. Include a strong logo, or visual representation of your organisation.
Your 'Fan Information Page' is like creating a landing page within a Facebook tab. You can choose this page as the tab that people first access on visiting your page. It's essential to include as much information on here about your organisation as possible. The more relevant information you include, the more likely that people will find you whilst searching.
Also take full advantage of the small 'About Us' box on the left-hand side of main Fan, to succintly describe your services and organisation. Include keywords and phrases that people will use to find you in the search.
Key to the prominency of your Fan page, is getting as many people as possible to 'Like' you. As in standard SEO practices, links to your Fan page are 'votes' for your page. The more votes, the more points for your page. So you'll also need to advertise your Facebook page from your website and promote it as much as possible.
Facebook allows you to create a 'Find Us on Facebook' badge, or embed a 'Like' Box on your website for maximum visibility.
If you need some help with harnessing the marketing potential of Facebook, then please do get in contact with us at Oxford Web SEO. We can review your current website marketing plan and advise on ways you can include social media optimisation into your strategy.
Think about setting up a Fan Page for your organisation. Make it a clear path to your orgnanisation, make sure the Page title is clear and describes who you are. Include a strong logo, or visual representation of your organisation.
Your 'Fan Information Page' is like creating a landing page within a Facebook tab. You can choose this page as the tab that people first access on visiting your page. It's essential to include as much information on here about your organisation as possible. The more relevant information you include, the more likely that people will find you whilst searching. Also take full advantage of the small 'About Us' box on the left-hand side of main Fan, to succintly describe your services and organisation. Include keywords and phrases that people will use to find you in the search.
Key to the prominency of your Fan page, is getting as many people as possible to 'Like' you. As in standard SEO practices, links to your Fan page are 'votes' for your page. The more votes, the more points for your page. So you'll also need to advertise your Facebook page from your website and promote it as much as possible.
Facebook allows you to create a 'Find Us on Facebook' badge, or embed a 'Like' Box on your website for maximum visibility.
If you need some help with harnessing the marketing potential of Facebook, then please do get in contact with us at Oxford Web SEO. We can review your current website marketing plan and advise on ways you can include social media optimisation into your strategy.
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