What's so good about organic SEO?

When it comes to search engine optimisation (SEO), many people are confused and baffled by what SEO is and what it actually means for their organisations' website.

Search engine optimisation is the process of improving the volume of traffic to a website from search engines, typically via ‘organic’ or ‘natural’ search results.

Many see it as some kind of alchemism - the casting of a magical spell to get your website to the number one spot on Google. But be very wary of anyone who claims that they can get your website to the number one spot on Google. Unless obviously they are wearing a wizards' hat or brandishing a magic wand!

Unfortunately, there is no magic involved, only lots of hard work to try and get your website visible to your potential clients, members and customers. Effective SEO is about organising and presenting your website to search engines to ensure relevancy, creditably and accessibility.

Organic search engine optimisation techniques employ the use of natural ranking methods of search engines to generate traffic to a website. It means that you don’t have to use paid advertising to draw traffic to your site. Our strategy at Oxford Web SEO is based on using keywords and phrases that match your organisation and ultilising those throughout your website.

You may think paid-for-advertising is a quick win, but it requires constant investment and a large budget – especially in a competitive market. Organic SEO is a one time initial investment, but is ongoing and requires hard work to maintain. Also consider that since Google began auctioning popular keywords to the highest bidder, paid for advertising is no longer viable for small to medium sized businesses.

Organic SEO is good because:

• Typically organic SEO encourages more traffic to your website than paid for advertising.
• Organic SEO techniques hone in on relevant content for a website and not flash advertising gimmicks.
• Search engine users are often wary of adverts and typically they follow links to websites within the actual search results. If your site is displayed in amongst the top search engine results, then people are more likely to trust you.

The organic SEO services we provide at Oxford Web SEO is combined with our overall strategy for your website. The techniques and standards that we adopt are applied to every aspect of our SEO services.

If you would like us to take a look at your website and provide you with a review of how we can improve your search engine rankings, then please get in contact with Tracy Walker on 01865 920121, or at info@oxfordwebseo.co.uk.