We've kind of known about Google Instant Search for a good few weeks now. The feature has been promoted in the form of YouTube adverts (see previous post below) and some mystery news alerts and promotional logos.
So what does it really do? Well, Google Instant is a feature that predicts what you’re searching for and shows results as you type. It uses Google’s autocomplete technology to show predicted search terms in a drop-down box, and begins to display search results below the drop-down.
Ben Gomes, an Engineer at Google summarised the announcement as "Google Instant seems so obvious, that in retrospect, you'll wonder if search could have been any other way."
However, at the moment Google Instant is only available in the US, but will be launching in the UK, France, Italy, Germany, Spain and Russia within a week. Also
the service is only available to users signed into their Google Accounts.
It will be interesting to see how this will affect Google AdWords and organic long-tail keywords / SEO. You can read what Google is saying about expecting traffic fluctuations around organic keywords.
If you want to find out more, then I came across a great easy to follow user guide on the features of Google Instant at Search Engine Land. Really read the article as it does provide an insight into this new feature.
It is difficult to say what impact Google Instant will have on SEO at this stage and how much it will change the way that we currently standardise our approach.
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