Just ‘Google it’ – I’m sure that there can’t be many of us who haven’t at one time used that immortal phrase? People use and rely upon search engines everyday to find and gather a diverse range of information – whether it is product or supplier research, sourcing specialist news articles or maybe finding their perfect partner!
What do we do when we want to find any of the above? Well simply we use words and phrases to try and find what we're looking for, hoping that they will find a match on what we want. Therefore, if you're using the right keywords and phrases to describe your website, then hopefully people will be able to find you.
Thinking about what those keywords will be is so important to getting your website noticed by search engines. It is a huge mistake not to chose the keywords and phrases for your website carefully, as search engine spiders depend on them to find your site. If you have not targeted specific keywords for your website, then you will not easily be found.
So how do I start to choose my keywords? There are many online keyword finder tools that will provide statistics on how many times a word has been searched for in a month; as well as all related searches. Keyword tools can help you get a clear idea of what people are actually searching for and you can then use those words within your website content and structure to attract more people.
Keyword selection is both an experimental and on going process. You need to continually review, amend and update them across your website.
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