SEO is all about making your website visibility strong in the major search engines, such as Google, Bing and Yahoo. However, the key point to remember is that in order for search engine optimisation to work and benefit your website, it has to have a direction and a strategy.
So, what role does your website currently play in your organisation's marketing strategy? Is its aim to sell your products and services online; or is it there for brand and corporate awareness? Attracting more visitors to your website is all about knowing your intended market and you can only optimise your website once you know what is.
Try out some initial benchmarking to see where your website currently sits in search engine rankings. You need to measure and monitor your website visibility in order to continue to improve it.
Similarly, you can't target your website at people, if you don't know what they may be looking or searching for. You need to research the keywords and phrases that your your potential customers and clients will use to find your organisations services.
You also need to stay ahead of your competition and find out what they're up to. Check their search engine ranking listings in Google and Bing - take a look around their websites.
You don't have to do all of this alone. If you'd like our advice on how to optimise your current website, or want to learn more for yourself, then visit us at Oxford Web SEO to take a look at our SEO services and training courses.
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