According to an article on TechCrunch, Google has been testing search results that will change in real time as you type into your Google Search box. Google refers to this as a "streaming" search. As you key new characters into the search box – or remove characters – the entire search results page changes accordingly.
It will be very interesting to see how this will effect keyword based advertising, based on altering the letters in words and their context as you type. Results are going to change rapidly in this realtime scenario.
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Google Testing New 'Streaming" Search Engine
Tuesday, 24 August 2010
Labels:
Google,
keyword advertising,
live results,
streaming results
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