We recently updated our YouTube Channel and uploaded some new presentation videos from one of our seminars entitled - 'So you want to learn how to improve your website Google rankings?'
We've pulled out some snippets from the seminar, looking at the main areas we should all focus on when looking to make our websites visible in search engines such as Google and Bing. For example, this edited highlight explains what organic search engine optimisation is all about, and how SEO is a device for making your website visible in search engines.
Video is a great content addition to your website. It encourages engagement and provides interactivity on your website. Content optimisation is no longer just about the written word and including not only YouTube vids, but podcasts, quick polls, quizzes or RSS feeds all help to enhance your website visitor experience and hopefully that of the search engines that come to visit your website.
If you're interested in finding out more about how to improve the visibililty of your website in search engines, then please contact Tracy Walker to discuss your content strategy.
Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts
Google Instant Search - Kind of Official Launch
Thursday, 9 September 2010
We've kind of known about Google Instant Search for a good few weeks now. The feature has been promoted in the form of YouTube adverts (see previous post below) and some mystery news alerts and promotional logos.
So what does it really do? Well, Google Instant is a feature that predicts what you’re searching for and shows results as you type. It uses Google’s autocomplete technology to show predicted search terms in a drop-down box, and begins to display search results below the drop-down.
Ben Gomes, an Engineer at Google summarised the announcement as "Google Instant seems so obvious, that in retrospect, you'll wonder if search could have been any other way."
However, at the moment Google Instant is only available in the US, but will be launching in the UK, France, Italy, Germany, Spain and Russia within a week. Also
the service is only available to users signed into their Google Accounts.
It will be interesting to see how this will affect Google AdWords and organic long-tail keywords / SEO. You can read what Google is saying about expecting traffic fluctuations around organic keywords.
If you want to find out more, then I came across a great easy to follow user guide on the features of Google Instant at Search Engine Land. Really read the article as it does provide an insight into this new feature.
It is difficult to say what impact Google Instant will have on SEO at this stage and how much it will change the way that we currently standardise our approach.
So what does it really do? Well, Google Instant is a feature that predicts what you’re searching for and shows results as you type. It uses Google’s autocomplete technology to show predicted search terms in a drop-down box, and begins to display search results below the drop-down.
Ben Gomes, an Engineer at Google summarised the announcement as "Google Instant seems so obvious, that in retrospect, you'll wonder if search could have been any other way."
However, at the moment Google Instant is only available in the US, but will be launching in the UK, France, Italy, Germany, Spain and Russia within a week. Also
the service is only available to users signed into their Google Accounts.
It will be interesting to see how this will affect Google AdWords and organic long-tail keywords / SEO. You can read what Google is saying about expecting traffic fluctuations around organic keywords.
If you want to find out more, then I came across a great easy to follow user guide on the features of Google Instant at Search Engine Land. Really read the article as it does provide an insight into this new feature.
It is difficult to say what impact Google Instant will have on SEO at this stage and how much it will change the way that we currently standardise our approach.
'.co.uk' vs '.com' Domain Names
Friday, 3 September 2010
Many people ask if it's more advantagious having a '.com' domain name over a '.co.uk'. Many see the '.com' domain as a way of appearing as an 'international', or 'worldwide' organisation. However, you need to consider where geographically most of your services or products are provided and if it's the UK, then a '.com' could put you at a disadvantage in search engine rankings results such as Google.
It is worth noting that people in the UK tend to click on '.co.uk' website extensions more than any other website. Research carried out by Nominet showed that 77% of UK searchers are more likely to favour 'co.uk' domains rather than '.com', which actually means that if you register a '.com' website and manage to get a first page Google ranking, then you are more likely NOT to get any clicks from people searching in the UK.
If you do not have a geography-specific domain such as '.co.uk' for the UK and instead you opt for a '.org', '.net', or '.com', then Google will use the geographical location of your hosting centre as the method for determining which local index your results should be found in. So thinking about where your website is hosted is equally as important.
For example, if you were to search Google for UK results only, and your '.com' site was hosted by a UK hosting supplier, but in a German datacentre, then you would never appear in the search results. Of course, you would appear in the 'google.de' search results, but obviously not many German Google users are looking for websites and businesses in English or relevant only to a UK audience.
Careful consideration is needed in getting the right domain name. Make sure that you stick to promoting one single, consistent domain name across all your communications, such as 'http://www.oxfordwebseo.co.uk/'.
It is worth noting that Google has now changed its ranking algorithm in order to display more results from the same website, when there is strong interest in content from a particular domain. So consistent advertising of one single domain name for your organisation is even more important.
It is worth noting that people in the UK tend to click on '.co.uk' website extensions more than any other website. Research carried out by Nominet showed that 77% of UK searchers are more likely to favour 'co.uk' domains rather than '.com', which actually means that if you register a '.com' website and manage to get a first page Google ranking, then you are more likely NOT to get any clicks from people searching in the UK.
If you do not have a geography-specific domain such as '.co.uk' for the UK and instead you opt for a '.org', '.net', or '.com', then Google will use the geographical location of your hosting centre as the method for determining which local index your results should be found in. So thinking about where your website is hosted is equally as important.
For example, if you were to search Google for UK results only, and your '.com' site was hosted by a UK hosting supplier, but in a German datacentre, then you would never appear in the search results. Of course, you would appear in the 'google.de' search results, but obviously not many German Google users are looking for websites and businesses in English or relevant only to a UK audience.
Careful consideration is needed in getting the right domain name. Make sure that you stick to promoting one single, consistent domain name across all your communications, such as 'http://www.oxfordwebseo.co.uk/'.
It is worth noting that Google has now changed its ranking algorithm in order to display more results from the same website, when there is strong interest in content from a particular domain. So consistent advertising of one single domain name for your organisation is even more important.
Google Testing New 'Streaming" Search Engine
Tuesday, 24 August 2010
According to an article on TechCrunch, Google has been testing search results that will change in real time as you type into your Google Search box. Google refers to this as a "streaming" search. As you key new characters into the search box – or remove characters – the entire search results page changes accordingly.
It will be very interesting to see how this will effect keyword based advertising, based on altering the letters in words and their context as you type. Results are going to change rapidly in this realtime scenario.
It will be very interesting to see how this will effect keyword based advertising, based on altering the letters in words and their context as you type. Results are going to change rapidly in this realtime scenario.
What Next for Generation Facebook?
Monday, 23 August 2010
An interesting article from the CEO of Google Eric Schmidt about his fears on how much personal information we're giving away online now and the repurcussions this could have for us the future - "My fears for Generation Facebook".
Oxford Web SEO Launches New Blog
Sunday, 1 August 2010
Hey there... We're Oxford Web SEO - a division of The Big Oxford Computer Co. Ltd. Welcome to our new blog...
We're going to be updating you with all of the latest SEO (Search Engine Optimisation) news and views on a regular basis. Giving you hints and tips on how to stay ahead in organic SEO and how to keep your website search engine visible in Google, Bing and Yahoo.
For starters, why not read this article from SEO Chat about 'Google Search Engine Optimization Tips'. Do you ever wish you had an SEO checklist of tips from Google on what you should and should not be doing with your website? This three part series covers the SEO Site Review given at Google I/O 2010 in May 2010.
You'll be amazed at some of the things you can simply do to your website to help improve your search results ranking. You don't need a huge budget to get the basics right, just time and patience; as well as an eye for detail and the knowledge of your organisation.
Give us a call on 01865 717770 if you'd like to have a chat about Oxford Web SEO and how we can improve your website rankings naturally.
We're going to be updating you with all of the latest SEO (Search Engine Optimisation) news and views on a regular basis. Giving you hints and tips on how to stay ahead in organic SEO and how to keep your website search engine visible in Google, Bing and Yahoo.
For starters, why not read this article from SEO Chat about 'Google Search Engine Optimization Tips'. Do you ever wish you had an SEO checklist of tips from Google on what you should and should not be doing with your website? This three part series covers the SEO Site Review given at Google I/O 2010 in May 2010.
You'll be amazed at some of the things you can simply do to your website to help improve your search results ranking. You don't need a huge budget to get the basics right, just time and patience; as well as an eye for detail and the knowledge of your organisation.
Give us a call on 01865 717770 if you'd like to have a chat about Oxford Web SEO and how we can improve your website rankings naturally.
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