We recently updated our YouTube Channel and uploaded some new presentation videos from one of our seminars entitled - 'So you want to learn how to improve your website Google rankings?'
We've pulled out some snippets from the seminar, looking at the main areas we should all focus on when looking to make our websites visible in search engines such as Google and Bing. For example, this edited highlight explains what organic search engine optimisation is all about, and how SEO is a device for making your website visible in search engines.
Video is a great content addition to your website. It encourages engagement and provides interactivity on your website. Content optimisation is no longer just about the written word and including not only YouTube vids, but podcasts, quick polls, quizzes or RSS feeds all help to enhance your website visitor experience and hopefully that of the search engines that come to visit your website.
If you're interested in finding out more about how to improve the visibililty of your website in search engines, then please contact Tracy Walker to discuss your content strategy.
Showing posts with label search engine. Show all posts
Showing posts with label search engine. Show all posts
What purpose does your website currently serve?
Tuesday, 11 January 2011
SEO is all about making your website visibility strong in the major search engines, such as Google, Bing and Yahoo. However, the key point to remember is that in order for search engine optimisation to work and benefit your website, it has to have a direction and a strategy.
So, what role does your website currently play in your organisation's marketing strategy? Is its aim to sell your products and services online; or is it there for brand and corporate awareness? Attracting more visitors to your website is all about knowing your intended market and you can only optimise your website once you know what is.
Try out some initial benchmarking to see where your website currently sits in search engine rankings. You need to measure and monitor your website visibility in order to continue to improve it.
Similarly, you can't target your website at people, if you don't know what they may be looking or searching for. You need to research the keywords and phrases that your your potential customers and clients will use to find your organisations services.
You also need to stay ahead of your competition and find out what they're up to. Check their search engine ranking listings in Google and Bing - take a look around their websites.
You don't have to do all of this alone. If you'd like our advice on how to optimise your current website, or want to learn more for yourself, then visit us at Oxford Web SEO to take a look at our SEO services and training courses.
So, what role does your website currently play in your organisation's marketing strategy? Is its aim to sell your products and services online; or is it there for brand and corporate awareness? Attracting more visitors to your website is all about knowing your intended market and you can only optimise your website once you know what is.
Try out some initial benchmarking to see where your website currently sits in search engine rankings. You need to measure and monitor your website visibility in order to continue to improve it.
Similarly, you can't target your website at people, if you don't know what they may be looking or searching for. You need to research the keywords and phrases that your your potential customers and clients will use to find your organisations services.
You also need to stay ahead of your competition and find out what they're up to. Check their search engine ranking listings in Google and Bing - take a look around their websites.
You don't have to do all of this alone. If you'd like our advice on how to optimise your current website, or want to learn more for yourself, then visit us at Oxford Web SEO to take a look at our SEO services and training courses.
Google Instant Search - Kind of Official Launch
Thursday, 9 September 2010
We've kind of known about Google Instant Search for a good few weeks now. The feature has been promoted in the form of YouTube adverts (see previous post below) and some mystery news alerts and promotional logos.
So what does it really do? Well, Google Instant is a feature that predicts what you’re searching for and shows results as you type. It uses Google’s autocomplete technology to show predicted search terms in a drop-down box, and begins to display search results below the drop-down.
Ben Gomes, an Engineer at Google summarised the announcement as "Google Instant seems so obvious, that in retrospect, you'll wonder if search could have been any other way."
However, at the moment Google Instant is only available in the US, but will be launching in the UK, France, Italy, Germany, Spain and Russia within a week. Also
the service is only available to users signed into their Google Accounts.
It will be interesting to see how this will affect Google AdWords and organic long-tail keywords / SEO. You can read what Google is saying about expecting traffic fluctuations around organic keywords.
If you want to find out more, then I came across a great easy to follow user guide on the features of Google Instant at Search Engine Land. Really read the article as it does provide an insight into this new feature.
It is difficult to say what impact Google Instant will have on SEO at this stage and how much it will change the way that we currently standardise our approach.
So what does it really do? Well, Google Instant is a feature that predicts what you’re searching for and shows results as you type. It uses Google’s autocomplete technology to show predicted search terms in a drop-down box, and begins to display search results below the drop-down.
Ben Gomes, an Engineer at Google summarised the announcement as "Google Instant seems so obvious, that in retrospect, you'll wonder if search could have been any other way."
However, at the moment Google Instant is only available in the US, but will be launching in the UK, France, Italy, Germany, Spain and Russia within a week. Also
the service is only available to users signed into their Google Accounts.
It will be interesting to see how this will affect Google AdWords and organic long-tail keywords / SEO. You can read what Google is saying about expecting traffic fluctuations around organic keywords.
If you want to find out more, then I came across a great easy to follow user guide on the features of Google Instant at Search Engine Land. Really read the article as it does provide an insight into this new feature.
It is difficult to say what impact Google Instant will have on SEO at this stage and how much it will change the way that we currently standardise our approach.
What's so good about organic SEO?
Thursday, 2 September 2010
When it comes to search engine optimisation (SEO), many people are confused and baffled by what SEO is and what it actually means for their organisations' website.
Search engine optimisation is the process of improving the volume of traffic to a website from search engines, typically via ‘organic’ or ‘natural’ search results.
Many see it as some kind of alchemism - the casting of a magical spell to get your website to the number one spot on Google. But be very wary of anyone who claims that they can get your website to the number one spot on Google. Unless obviously they are wearing a wizards' hat or brandishing a magic wand!
Unfortunately, there is no magic involved, only lots of hard work to try and get your website visible to your potential clients, members and customers. Effective SEO is about organising and presenting your website to search engines to ensure relevancy, creditably and accessibility.
Organic search engine optimisation techniques employ the use of natural ranking methods of search engines to generate traffic to a website. It means that you don’t have to use paid advertising to draw traffic to your site. Our strategy at Oxford Web SEO is based on using keywords and phrases that match your organisation and ultilising those throughout your website.
You may think paid-for-advertising is a quick win, but it requires constant investment and a large budget – especially in a competitive market. Organic SEO is a one time initial investment, but is ongoing and requires hard work to maintain. Also consider that since Google began auctioning popular keywords to the highest bidder, paid for advertising is no longer viable for small to medium sized businesses.
Organic SEO is good because:
The organic SEO services we provide at Oxford Web SEO is combined with our overall strategy for your website. The techniques and standards that we adopt are applied to every aspect of our SEO services.
If you would like us to take a look at your website and provide you with a review of how we can improve your search engine rankings, then please get in contact with Tracy Walker on 01865 920121, or at info@oxfordwebseo.co.uk.
Search engine optimisation is the process of improving the volume of traffic to a website from search engines, typically via ‘organic’ or ‘natural’ search results.
Many see it as some kind of alchemism - the casting of a magical spell to get your website to the number one spot on Google. But be very wary of anyone who claims that they can get your website to the number one spot on Google. Unless obviously they are wearing a wizards' hat or brandishing a magic wand!
Unfortunately, there is no magic involved, only lots of hard work to try and get your website visible to your potential clients, members and customers. Effective SEO is about organising and presenting your website to search engines to ensure relevancy, creditably and accessibility.
Organic search engine optimisation techniques employ the use of natural ranking methods of search engines to generate traffic to a website. It means that you don’t have to use paid advertising to draw traffic to your site. Our strategy at Oxford Web SEO is based on using keywords and phrases that match your organisation and ultilising those throughout your website.
You may think paid-for-advertising is a quick win, but it requires constant investment and a large budget – especially in a competitive market. Organic SEO is a one time initial investment, but is ongoing and requires hard work to maintain. Also consider that since Google began auctioning popular keywords to the highest bidder, paid for advertising is no longer viable for small to medium sized businesses.
Organic SEO is good because:
- Typically organic SEO encourages more traffic to your website than paid for advertising.
- Organic SEO techniques hone in on relevant content for a website and not flash advertising gimmicks.
- Search engine users are often wary of adverts and typically they follow links to websites within the actual search results. If your site is displayed in amongst the top search engine results, then people are more likely to trust you.
The organic SEO services we provide at Oxford Web SEO is combined with our overall strategy for your website. The techniques and standards that we adopt are applied to every aspect of our SEO services.
If you would like us to take a look at your website and provide you with a review of how we can improve your search engine rankings, then please get in contact with Tracy Walker on 01865 920121, or at info@oxfordwebseo.co.uk.
Oxford Web SEO Launches New Blog
Sunday, 1 August 2010
Hey there... We're Oxford Web SEO - a division of The Big Oxford Computer Co. Ltd. Welcome to our new blog...
We're going to be updating you with all of the latest SEO (Search Engine Optimisation) news and views on a regular basis. Giving you hints and tips on how to stay ahead in organic SEO and how to keep your website search engine visible in Google, Bing and Yahoo.
For starters, why not read this article from SEO Chat about 'Google Search Engine Optimization Tips'. Do you ever wish you had an SEO checklist of tips from Google on what you should and should not be doing with your website? This three part series covers the SEO Site Review given at Google I/O 2010 in May 2010.
You'll be amazed at some of the things you can simply do to your website to help improve your search results ranking. You don't need a huge budget to get the basics right, just time and patience; as well as an eye for detail and the knowledge of your organisation.
Give us a call on 01865 717770 if you'd like to have a chat about Oxford Web SEO and how we can improve your website rankings naturally.
We're going to be updating you with all of the latest SEO (Search Engine Optimisation) news and views on a regular basis. Giving you hints and tips on how to stay ahead in organic SEO and how to keep your website search engine visible in Google, Bing and Yahoo.
For starters, why not read this article from SEO Chat about 'Google Search Engine Optimization Tips'. Do you ever wish you had an SEO checklist of tips from Google on what you should and should not be doing with your website? This three part series covers the SEO Site Review given at Google I/O 2010 in May 2010.
You'll be amazed at some of the things you can simply do to your website to help improve your search results ranking. You don't need a huge budget to get the basics right, just time and patience; as well as an eye for detail and the knowledge of your organisation.
Give us a call on 01865 717770 if you'd like to have a chat about Oxford Web SEO and how we can improve your website rankings naturally.
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