Oxford Web SEO Seminar Thursday 27th January

Oxford Web SEO held a special invite only event last week to launch the start of Oxford Web SEO and deliver a seminar that focused on the question of 'So you want to learn how to improve your website Google rankings?'

Our seminar delivered a range of core hints and tips to get organisations thinking about the way they approach their website. Search engine optimisation is all about increasing the visibility of your website in search engines, in order to make it easy for people to find your offerings and services.

Our approach is getting you to think more carefully about how people will find you. What words are they likely to use in a search engine like Google or Bing to associate with your organisation? They may not be the 'everyday' words that you use within your organisation - perhaps jargon terms that won't be understood on the outside.

So think more carefully about the words and phrases that will help get you found in search engine results listings.

Take a look at some of the photo's on our Oxford Web SEO Facebook Page.

If you would like to find out more about our services and how we can help make your website more visible in an increasingly competitive market, then please visit our Oxford Web SEO website for more information on search engine optimisation, or email us at tracy@oxfordwebseo.co.uk or call us on 01865 920121.

Google Instant Search - Kind of Official Launch

We've kind of known about Google Instant Search for a good few weeks now. The feature has been promoted in the form of YouTube adverts (see previous post below) and some mystery news alerts and promotional logos.

So what does it really do? Well, Google Instant is a feature that predicts what you’re searching for and shows results as you type. It uses Google’s autocomplete technology to show predicted search terms in a drop-down box, and begins to display search results below the drop-down.

Ben Gomes, an Engineer at Google summarised the announcement as "Google Instant seems so obvious, that in retrospect, you'll wonder if search could have been any other way."

However, at the moment Google Instant is only available in the US, but will be launching in the UK, France, Italy, Germany, Spain and Russia within a week. Also
the service is only available to users signed into their Google Accounts.

It will be interesting to see how this will affect Google AdWords and organic long-tail keywords / SEO. You can read what Google is saying about expecting traffic fluctuations around organic keywords.

If you want to find out more, then I came across a great easy to follow user guide on the features of Google Instant at Search Engine Land. Really read the article as it does provide an insight into this new feature.

It is difficult to say what impact Google Instant will have on SEO at this stage and how much it will change the way that we currently standardise our approach.